Basic Site Details

Name: Ellor Street Redevelopment, Pendleton
Town, district or village: Salford
City or county:  
Country: England
Grid ref:
Notes: Professor R H Matthew of Edinburgh University, one of Scotland’s leading consultant architects, has accepted a commission to prepare a master plan for Salford’s Broad Street redevelopment scheme which will cost £9 million. It includes a major re-housing project, reconstruction of a main shopping area, provision for a civic centre and major improvements on the A6. [Guardian 12 April 1961]

Bounded by Broad Street (A6), Cross Lane, Churchill Way and Fitzwarren Street, and centred on Ellor Street, the area was one predominantly of working class housing built in the first half of the nineteenth century which by the 1930s had become synonymous with some of the worst slums in the country. Better known as “Hanky Park,” it was the setting for Walter Greenwood’s novel Love on the Dole (1933) and Shelagh Delaney’s play A Taste of Honey, (1958), as well as one source for L S Lowry’s typical northern landscapes. Desperate to eradicate all traces of the area’s past. the City Council determined upon a scheme of total redevelopment, replacing all the terraces with high-rise blocks by 1968. But while successful in removing the physical evidence, the fiction remained. Only weeks before Matthew’s appointment and the commencement of demolition work, Granada Television broadcast the first episode of Coronation Street on 9 December 1960.

The planned civic centre was not progressed. Following Local Government reorganisation in 1974, Salford Town Hall and Civic Centre was moved to Swinton while the art gallery and theatre was finally built some forty years later as The Lowry at Salford Quays.

Alternative Names

The following alternative names are associated with this building/design:
 NameCurrent name?Notes
Item 1 of 1Broad Street Redevelopment  

Building Type Classification

The building is classified under the following categories:
 ClassificationOriginal classification?Notes
Item 1 of 1Street plan  


The following date-based events are associated with this building:
 FromToEvent typeNotes
Item 1 of 119611968 Preparation and phased implementation of the master plan


Design and Construction

The following individuals or organisations have carried out design/construction work. Where architects or practices worked together, matching letters appear beside their names in the Partnership Group column.
 NameRolePartnership GroupFromToNotes
Item 1 of 1Robert Hogg MatthewArchitect 1961 Prepared Master Plan for the comprehensive redevelopment of the area


The following individuals or organisations have commissioned work on this building/design:
Item 1 of 1City of Salford 

Related Buildings, Structures and Designs

Child Structures

This structure or site has the following component or child structures (click on an item to view details):
 Building NameNotes
Item 1 of 1Flats, Ellor Street Redevelopment, PendletonFive 17-storey blocks of flats at the eastern end of the Ellor Street redevelopment area. Precast concrete construction above ground floor level with concrete cross walls and storey height external facing panels. Social housing reduced to its most basic form, the elevation expresses the single and double units of which the blocks were formed.

Cost £1,500,000


Bibliographic References

The following books contain references to this building:
Item 1 of 1Glendinning, Miles and Muthesius, Stefan1994Tower Block: Modern Public Housing in England, Scotland, Wales, and Northern Ireland Yale University Press: New Haven and Londonp189

Periodical References

The following periodicals contain references to this building:
 Periodical NameDateEditionPublisherNotes
Item 1 of 2Architectural Heritage Volume 19 pp53-82 Putting the User First? A pioneering Scottish experiment in architectural research
Soledad Garcia Ferrari, Miles Glendinning, Paul Jenkins and Jessica Taylor
Item 2 of 2The Guardian12 April 1961